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Social Media Strategy & Management

Stay visible without making content your second job.

We help you explain what you do, show the quality of your work, and stay in touch with your audience. You get a content plan, a recognizable voice, and support creating and publishing the posts your business needs.

Discuss your social media goals

What your project can include.

For small-business teams that have something worth sharing but need help deciding what to post and keeping it consistent.

  1. A plan for the right channels

    We choose priorities around your audience, goals, and the content your team can realistically provide.

  2. A monthly content calendar

    Plan service highlights, useful advice, promotions, and business updates ahead of time.

  3. Copy and creative

    Posts explain your offer in your voice and give customers a consistent impression of your business.

  4. Video editing from your footage

    Turn client-provided clips into short videos suited to the agreed channels and content plan.

  5. Publishing and response support

    Agree on a review and publishing process, with community management available when your team needs it.

  6. Reporting tied to your goals

    Review what people respond to and how social activity supports inquiries, website visits, or event interest.

A plan for what comes next.

An example social-content cycle: plan for the audience and channels, prepare copy and creative using supplied footage, coordinate review, publish on the agreed schedule, and learn from customer response.

  1. 01

    Plan

    Audience, channels, calendar

  2. 02

    Prepare content

    Copy, design, supplied footage

  3. 03

    Review together

    Agreed feedback process

  4. 04

    Publish

    Agreed schedule

  5. 05

    Learn

    Response and goals

Learning informs the next plan.

A social presence that helps people recognize your business, understand your offer, and remember you when they need it.

Relevant client work

For Erie Lawn Boys, our work combines service and seasonal messaging, campaign landing pages, and ongoing social media management.

See the Erie Lawn Boys marketing work

Questions before we start.

We agree on the scope, responsibilities, and price before work begins.

Which channels and how many posts are included?

We recommend channels and a publishing schedule after reviewing your audience and goals. Your package defines the channels, formats, and volume of content.

Will we approve content before it is published?

We agree on the approval process at the start, including who reviews content and when feedback is needed to keep the calendar on schedule.

Do you take photos or film at our location?

Our standard service is delivered remotely. Your team supplies original product, team, and location media; we can edit your short-form footage. On-location shoots and event coverage are outside the standard scope.

Are ads and community management included?

Paid campaigns and community management are scoped separately or included explicitly in an agreed package. We clarify who handles comments, messages, and time-sensitive customer questions.

Start with the support you need.

We’ll recommend a project or ongoing package based on your goals and the work involved. If another service would help, we’ll explain how it fits.

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